Maya Jama’s ‘clever PR move’ took her from being ‘just Stormzy’s girlfriend’ to Love Island’s IT girl & the face of D&G | 70EO9LD | 2024-01-27 03:08:01
Maya Jama's 'clever PR move' took her from being 'just Stormzy's girlfriend' to Love Island's IT girl & the face of D&G | 70EO9LD | 2024-01-27 03:08:01
In 2012, Maya moved from Bristol to London to pursue a media career – initially eager to be an actress which modified to a TV presenter and style mannequin.
MAYA JAMA's appearance has changed dramatically from when she first stepped into the limelight.
In 2012, Maya moved from Bristol to London to pursue a media career – initially eager to be an actress which modified to a TV presenter and style mannequin.
However it wasn't till her relationship went public with British rapper and singer-songwriter Stormzy, that Maya found herself catapulted into fame, and with that her type shortly changed.
Most notably, when the couple cut up in 2019, Maya seemingly discovered herself a brand new id by way of her clothes – choosing cut-out clothes and jaw-dropping& mini& skirts that flaunted her lean legs.
Now, the Love Island host is dominating the fashion world – with every outfit she wears all the time forward of the development.
2014 – Casual debut&
Maya's first presenting gig was in 2014 when she fronted Maya's FIFA World Cup Cities& for& Copa90, a travelogue masking the& 2014 FIFA World Cup& in& Brazil.&
Then, in August 2014, Maya joined& MTV& as a presenter for& The Wrap Up.
She went onto current a weekly music video on Leap Off TV, a YouTube channel that showcases numerous rap battles.&
And on the time, she sported a fringe that coated her complete brow and donned more casual garments to events, together with a graphic white T-shirt that she paired with a simple black blazer and leather-based shorts, a pair of matching boots and a wide-brimmed hat.&
It was this yr when she is claimed to have met Stormzy, and in January 2015, they formally started courting.
2016 – Purple carpet stylish
Two years into their relationship, Stormzy's music profession had blown up and his relationship with Maya was going robust – he had penned the track 'Birthday Woman' to her and she or he starred in the music video.
A yr later, she additionally made an look in& the video& for his critically-acclaimed single 'Huge For Your Boots' on his debut album.
Maya was also making waves in her personal profession, attending several purple carpet events to spice up her public profile, and her fashion decisions have been slowing changing.
2017 – It's all business
In 2017, wedding ceremony bells have been ringing for Stormzy who revealed to The Mirror he was considering of proposing to Maya.
Regardless of being young, he admitted he "needed to suggest" and stated it was "going to happen" soon. Stormzy added: "She is so sick, she is the perfect."
Maya, who was typically being referred to as 'Stormzy's girlfriend' by this point, opened up on not having her own id in a conversation with The& Times.
She explained: "I'm not naive to the fact that when you're a lady within the business, a lot of the issues that folks need to speak about are your relationships."
Whereas her relationship with Stormzy was quickly to be cemented, she was ending her remaining yr because the host of Drive With Maya on Rinse FM, and that is when she began honing in on her personal fashion.&
2018 – Grunge period&
Having made her debut as a visitor panellist on ITV's Unfastened Ladies in September 2017, and then turning into the youngest individual (then 23 years previous) to co-host the& MOBO Awards, doors have been opening for Maya in 2018.
She went onto co-present the first collection of& The Circle, earlier than turning into the workforce captain on& ITV2& rap panel present& Don't Hate the Playaz.
2018 was also the yr she joined BBC Radio 1 as a co-presenter, earlier than getting her own internet hosting slot twice every week, which she sat in for two years.
Having to juggle an off-the-cuff radio gown code with purple carpet appearances, Maya's fashion was flexible and experimental.
When attending the Philipp Plein style show that yr, she opted for grungy outfit with an extended, outsized grey jumper with inexperienced hood and a leather-based jacket.
With a pair of studded, thigh-high black boots, she gave off an air of nonchalance.&
2019 – The Revenge Gown
It was in August of 2019 that Maya and Stormzy made headlines over their cut up, and rumours swirled about Stormzy cheating on Maya, which the singer strongly denied.
But Maya wasted no time in displaying the world she was better than OK – she was thriving.&
How did she do that? By wanting like a goddess in a inexperienced cut-out gown by Lebanese brand HassIdriss.&
Posing on the pink carpet, the brunette magnificence gave fashions a run for his or her cash together with her unimaginable determine and vibe that screamed: 'Stormzy who?'
Georgia Gadsby March, Co-founder and Head of PR at& Unearth PR informed Fabulous: "From a PR perspective, Maya was extremely sensible to utilise the 2019 cut up to reinvent her look.
"Her career was propelling, and her social media following was rising tenfold as she turned a extra public determine.
<!-- .rail__item-content --> <a href="https://www.the-sun.com/lifestyle/10199546/beautiful-classy-birthday-big-boobs-plt-dresses/" class="rail__item-anchor"></a> </a> <!-- Add video indicator if article has feature video. --> </div><!-- .rail__item-image --> <!-- .rail__item-content --> <a href="https://www.the-sun.com/lifestyle/10187067/tops-fit-my-girls-big-cherry-abercrombie-bodysuit-flattering/" class="rail__item-anchor"></a> </a> <!-- Add video indicator if article has feature video. --> </div><!-- .rail__item-image --> <!-- .rail__item-content --> <a href="https://www.the-sun.com/lifestyle/10181641/perfect-valentines-day-dress-curvy-pink-red-1xl/" class="rail__item-anchor"></a> </a> <!-- Add video indicator if article has feature video. --> </div><!-- .rail__item-image --> <!-- .rail__item-content --> <a href="https://www.the-sun.com/lifestyle/10175562/viral-zara-satin-dress-boobs-fall-out-suffocating/" class="rail__item-anchor"></a>
</div><!-- .swiper-container --> </div><!-- .rail .rail .swiper-video-rail .theme-slug --> </div><!-- .col .sun-col-6 --> </div><!-- .sun-row .row .rail-video-index--> </div> <!-- .sun-grid-container .sun-grid-container--color --> <!--googleon: all--> "This might naturally lead on to extra invites to occasions, assembly other celebrities and their teams, and giving her that nudge to seek out her ft together with her private fashion – which she completely embraced."
Georgia noted how the previous "woman next door seems to be" have been swapped with "sporting designers like Azzi & Osta and Nensi Dojaka" which allowed Maya to "take the highlight by beautiful in items that makes everyone within the room turn their heads".
Jamilah E. Toni, Digital Marketer, Model Marketing consultant and Mentor additionally stated "Maya turning her breakup into a chance to vary her id" was a "intelligent PR/advertising transfer".
She explained: "Re-branding oneself after a big life occasion, like a breakup, can generate media attention and hold followers engaged.
"The place the main target [was] being centered on her breakup, Maya and her group targeted on controlling her narrative and presenting a new picture, probably attracting new opportunities and followers.
"The most effective factor is, her selection in updating her picture actually spoke to where she was getting in her career/life."
2020 – Futuristic
It was at this point that Maya decided to give up her BBC Radio 1 gig and moved on to current Peter Crouch: Save Our Summer time.&
And with this new enterprise, she turned even more experimental together with her style as she donned the world's first 5G-powered augmented reality gown.
Walking down the purple carpet of the 73rd British Academy Film Awards, she wore a floor-length blue gown designed by Richard Malone.&
It took 250 hours to finish and was hand sewn with 100,000 stitches, which contained 12 full body length wires and 18 sensor bulbs.&
It means her gown might rework into a totally new ensemble when interacting with a smartphone.&
"I really like making a fun entrance, however this shall be off the size!" Maya stated at the time.&
2021 – Daring Robes
Maya confirmed off her unimaginable determine in a daring robe[/caption]
Maya reached a brand new degree of stardom when she took over Stacey Dooley's internet hosting duties for BBC Three's Glow Up.& And her gown sense turned extra daring to mirror this too!&
On the GQ Males of The Yr Awards, she donned a black beaded gown with a plunging neckline.
The sheer gown had cut-out areas that confirmed off loads of pores and skin and the sleeves featured fringes, too, dazzling onlookers as she walked the pink carpet.&
2022 – '60s Glamour&
Maya turned up the warmth with a 60s gown[/caption]
'
Clearly a fan of turning again time, Maya walked The 2022 Style Awards pink carpet in a shocking black cut-out gown with a very wide-brimmed hat.&
Alongside the Sabina Bilenko Couture gown, she had a triple-tiered collar necklace by Messika Jewelry and a pair of pumps that came straight out of a '60s movie.&
The assertion piece proved not only that she knows a factor or two about trend, however the time type of any time interval works nicely on her too.
2023 – Love Island and D&G Queen
Maya is consistently in the news for her unimaginable outfits on Love Island[/caption]
Maya made her debut as the new host of Love Island in 2023 and knocked everybody off their chairs when in each look on the courting present.&
From her bodycon clothes to the flowing summer time staples, even the contestants have been in awe of her.&
Cementing her position of being the 'it woman', she even donned a draped-effect attractive robe – leaving little to the imagination.
Alongside taking up Love Island, Maya turned the face of Dolce & Gabbana in 2023, and Jamilah stated her "successful career probably performed a pivotal position in her turning into one of many best-dressed ladies" worthy of such alternative.
The skilled added: "As someone within the public eye, her trend decisions are scrutinised, and being well-dressed can improve her picture and influence.
<!--googleoff: all--> <blockquote class="article__quote"> </blockquote> <!--googleon: all--> "Together with her updating of her styling staff, her stylist, Reece, understands the significance of her trend decisions turning into a big facet of her private brand, opening doors for partnerships and endorsements.
"Maya's staff utilised the quote of 'gown the way you wished to be addressed' or 'gown for the position you need'.&
"Centering herself around luxury brands, both archive and new pieces, UK-based and intentional, has helped join Maya in spaces where she is ready to develop into the face of& Dolce & Gabbana."
Then, in December, Maya introduced the British Trend Awards 2023 where she had 4 outfit modifications.
</div> </div> </div> From a PR and advertising perspective, Georgia stated Maya has grow to be "an distinctive UK style icon who has a very distinctive type".
She mentioned "Instagram accounts like& @mayajama_closet& being created purely to submit footage of [Maya's] outfits", in addition to her Love Island seems to be being shared everywhere in the UK media.&
Georgia added: "With three million followers on Instagram and a robust 7.four per cent engagement fee, she's additionally appealing to trend labels. A simple tag on her posts might drive over 200okay customers to model accounts, making her the right individual to associate with – at a possible hefty price ticket for manufacturers!
"Although we've obtained to put Maya's success right down to her unimaginable work ethic, it's value mentioning how essential of a task her fashion has played since her and Stormzy's cut up in 2019.
"Elevating her fashion from basic radio DJ to type sensation has made a huge effect on her profession, grown her private model, and helped to propel her to the British TV icon we all know and love her as at the moment."
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