Amy & TJ’s ‘sympathy grab’ podcast may alienate fans, not addressing their affair earlier was a big mistake, says expert | S008PG3 | 2024-01-24 03:08:02
Amy & TJ's 'sympathy grab' podcast may alienate fans, not addressing their affair earlier was a big mistake, says expert | S008PG3 | 2024-01-24 03:08:02
However a PR professional has warned the budding
AMY Robach and TJ Holmes have been making a stab at a career comeback, after a yr of nurturing their love life whereas out of work.
However a PR professional has warned the budding podcasters must step back and tone down their efforts to point out real regret.
Amy, 50, shared an Instagram video on Monday of her 2023 highlights.
The upbeat reel included clips of her and TJ, 46, laughing, consuming, and holidaying.
"BTS of our 2023, a yr we didn't get to completely share with everyone and a yr we principally stayed away from social media," she captioned the clip.
She wrote on the finish of the caption: "It's the lessons we've discovered alongside the best way."
Crisis administration professional Lauren Beeching stated the couple must dial back on sharing private content material.
She claimed their podcast and constant romantic displays have started wanting pressured.
The podcast Amy & TJ launched in November once they returned to social media after a yr.
The first episodes coated their relationship from earlier than their affair& was made public, plus how it impacted their youngsters.
Amy and TJ read statements that they had drafted in 2022, explaining their relationship before it was outed.
"Perhaps it will have been better if we had released the statements," stated Amy throughout episode 3.
She claimed: "But we have been making an attempt to maintain our jobs."
In an unique interview, Beeching advised The U.S. Sun: "There appears to be a cut up in how individuals now view Amy and TJ because the podcast launched.
"To& some, the move surrounding the discharge of the never-seen-before statements may appear to be they& are reaching out for sympathy.
"They have been making an attempt to get individuals to consider they have been about to go public with their relationship all on their very own before the information broke.
"Amy and TJ now seem to be making an attempt too exhausting to set issues straight.
"Her New Yr clip montage is a display that additionally may be an excessive amount of for some.
"They could feel it is all a bit pressured, as if Amy and TJ try too onerous to show that they're a real couple.
"I recommend this couple dial back on sharing personal content and shift their emphasis to skilled expertise and journalism.
"This strategy is more likely to be extra useful in sustaining audience curiosity.
"The allure of continuous personal tales typically fades with time."
Amy & TJ was launched beneath the couple's new company, Banana Bean Productions LLC.
As reported by The U.S Sun, the previous TV Hosts acquired a $50,000 sign-on bonus with iHeart media.
They might additionally do a 50/50 cut up in advertising income.
Beeching added: "The potential for financial success in podcasting for high-profile people like Amy and TJ is critical.
"That is if they will capitalize on their fame and appeal to substantial sponsorship offers.
"It might have been a chance that permits them to regulate their narrative, share their exclusives, and stay relevant.
"But this podcast might not essentially guarantee them a new set of followers.
"It might initially appeal to a big audience out of curiosity.
"Longevity will depend upon the couple's constant capability to offer partaking and authentic content.
"Right here, the podcast could possibly be seen as repetitive or overly self-indulgent, which might result in listener fatigue.
"Amy and TJ ought to begin using their journalistic expertise to speak on totally different worldly subjects to help keep away from dropping fans."
The once-favorite daytime TV anchors have been ousted from GMA3 in 2023. This came after their supposed affair hit the headlines in November 2022.
Amy and TJ have been both married to other individuals. Amy to actor Andrew Shue, 56, and TJ to lawyer Marliee Feibig, 45.
Both have since divorced.
Since then, they've hung out vacationing and operating marathons and have been noticed together in New York, Mexico, and Miami.
On the career front, the couple stayed silent solely to go back to Instagram in November once they teased the podcast release.
They captioned their first publish: "How's this for Instagram official? #silentnomore."
Beeching stated: "In fact, transitioning from news anchors to podcast hosts is a big shift.
"Any major change as a public determine comes with risks.
"Shifting away from their established roles as critical journalists might danger alienating their present audience, who may be fans of their work over private life.
"It's all about rebranding themselves as wiser, more mature individuals."
Beeching additionally advised the couple needed to perhaps show duty for as soon as.
"They might take duty, present genuine regret, after which gracefully step back from the limelight to mirror, " she stated.
"They might interact in some redemption journey to go well with the precise public figure.
"Amy might concentrate on rebuilding knowledgeable image, highlighting her journalistic integrity and expertise.
"Partaking in meaningful tasks, public speaking on subjects of experience, and perhaps some charitable work might help re-establish her status.
"She should redefine her skilled id past the scandal and move on.
"TJ also needs to look to redefine himself.
"He might give attention to issues associated to non-public progress and professional ethics.
"TJ might& place himself as someone who has discovered and grown from his experiences.
"He needs to rebuild belief with the public and may achieve this by aligning with causes or tasks that emphasize integrity and resilience."
Beeching added: "This couple's largest mistake of all, although, was doubtless not addressing the state of affairs head-on from the start.
"In disaster PR, well timed and clear communication is vital.
"They allowed the media and public discourse to form their story as an alternative of taking management of it themselves."
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