Meghan Markle returns to Instagram
Meghan Markle returns to Instagram
Meghan Markle returns to Instagram & announces a new business venture
What to know about American Riviera Orchard.
By Ella Sangster
IT'S BEEN A whirlwind month of British royal news and now, a word from the family's ex-pats: Meghan Markle has returned to Instagram.
On Thursday, a verified Instagram account went live for a brand called American Riviera Orchard. Its first nine posts formed a grid image with a monogram, the brand name and the word "MONTECITO," which is where Meghan and her husband, Prince Harry currently reside with their two children.
The account's bio didn't explain what exactly the brand is, but did note that it was, "by Meghan, The Duchess of Sussex," and "Established [in] 2024."
The mysterious Instagram page linked to an equally mysterious website, which includes no additional information about the brand. However, it does have a section where users can enter their email to join the waitlist for information.
In a video posted to the brand's Instagram Story (below), Meghan can be seen baking alongside clips of flowers and a well-dressed woman in a corridor. The video is set to Nancy Wilson's I Wish You Love.
Related: What is going on with Kate Middleton?
What is Meghan Markle's new brand, American Riviera Orchard
The launch may have been inconspicuous but luckily, the United States Patent and Trademark Office has some insights. According to the USPTO website, the trademark filed for "American Riviera Orchard" is related to the sale of goods including tableware, cookbooks and jellies, jams and preserves.
Reportedly, the brand will focus on home, garden, food, and general lifestyle.
Last year, there were whispers that Meghan had her sights set on relaunching her lifestyle blog The Tig-which she shut down around the time of her engagement to Prince Harry-with a Goop-inspired angle.
However, a source told Harper's BAZAAR's royal editor-at-large Omid Scobie at the time that the Duchess' new business would be something more accessiblesomething rooted in her love of details, curating, hosting, life's simple pleasures, and family.
The source, a friend of Meghan's, added that she, "Is busy working on creating something safe and timeless. And something that won't be accused of riding on the back of anything royal.
Related: Peek inside Meghan and Harry's Montecito mansion
What does American Riviera Orchard mean?
The name of Meghan Markle's new brand appears to be a nod to her home with Prince Harry. The couple live in Montecito, which is in the Californian region of Santa Barabara.
Santa Barbara is commonly referred to as the "American Riviera," thanks to its temperate climate, lush landscapes, and thriving food-and-wine culture.
Watch here for updates.
The post Meghan Markle returns to Instagram appeared first on Harper's Bazaar Australia.
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