How Taylor Swift 'Broke Through Stereotypes' to Build Billion-Dollar Brand
Taylor Swift's Eras Tour wrapped last December, capping off a multibillion-dollar run that paid tribute to the superstar's 20 years in the spotlight. It'll go down as one of the most defining moments in modern pop culture. Now, with two album rerecordings and a secret film project on the horizon, Swift, 35, has reached what Harvard Business Review editor Kevin Evers calls a big fork in the road. Evers' new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, chronicles the creative and business decisions that have defined each phase of Swift's career.
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