What to Expect From Meghan Markle's New Lifestyle Brand As Ever

Eric Charbonneau/Archewell Foundation via Getty ImagesRoyal fans, rejoice-Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from American Riviera Orchard to As Ever to reflect the expansive range of products that will be offered. Last year, I had thought, 'American Riviera, that sounds like such a great name.' It's my neighborhood; it's a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area, Meghan said in a video posted to Instagram.
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What to Expect From Meghan Markle's New Lifestyle Brand As Ever